What folks are saying about the new Tantramar logo crest design:
[article from Bruce Wark at Warktimes.com here:
New Tantramar logo aims to showcase beauty, history & unity | (warktimes.com) ]
What folks are saying about the new Tantramar logo crest design:
[article from Bruce Wark at Warktimes.com here:
New Tantramar logo aims to showcase beauty, history & unity | (warktimes.com) ]
I like the logo, the symbols have relevance for our community. “The whole is greater than the sum of the parts” is a phrase that fits here.
Tantranar died in the crib so its papable I guess. Should just put up a b’g golden “T” Great if you’re in a ‘ group think” mood trying to solder together humpty dumpy and use some snake oil to promote it to the taxpayers. It’s corporate alright. Remember the beer New Brunswick commissioned to represent the province and all the hoopla from the government of the day? How long did that last? Citizen Hammock nailed it. Definitely not art. I was taught by a local artist that a logo has to be instantly recognizable. On a sign, on a hat, on the side of a building, even on the truck. Using a code of conduct to weld together a community that expects Transparency, the sign should have been a “mud pie”. Is there going to be a pull over and a magnifying glass to figure out what is all means?
At the risk of sounding like a contrarian, I find it disappointing to see that all of our town councillors were so overjoyed with the results of a ‘branding’ exercise that cost the residents of Tantramar $60,000 for a new logo. I expected some of our councillors to object to this waste of taxpayers’ money (whether municipal or provincial). Why does a municipality need a ‘brand’ in the first place? This appears to be another step in the ongoing corporatization of our society.
If our elected officials were so keen to have a logo designed for the new municipality of Tantramar, it would have made much more sense to make use of the large number of artists within our community. Town staff could have arranged for a competition amongst our local artists to design a logo, with the winning artist receiving a modest cash prize and public recognition for their work. Instead our town council has once again lavishly spent our tax dollars to hire outside consulting firms. Are our elected officials ever going to get their priorities straight? Sadly, it would appear not to be the case.
Completely agree. Town Council has bombed again. “Shop local” ….unless it involves tens of thousands of tax payer dollars in which case let’s forget about our local resources. I guess the new logo does one thing – its muted colours and unremarkable design lacks energy, so it pretty much represents the council that we continue to elect for some reason. (We really need to rethink the “leader” who is elected as Mayor next time….this lack of vision is becoming laughable.)
It fails on all accounts and continues the tradition of bad design.
Why city flags may be the worst-designed thing you’ve never noticed :
This graphic design likens to the work that is generated by AI (Artificial Intelligence) computerized programs which can had for mere dollars. Again the lack of education and irresponsible spending habits of Town Council are hindering the economic growth of our town. “A fool and their money are soon parted.”
The reed grass symbol looks nothing like reed grass.
The “tidal areas and water” is blue when the Cumberland Basin and Tantramar River are actually red/brown.
The symbol for dykes doesn’t resemble a dyke in any way.
“Clear blue skies” are hardly a defining feature of the region. Fog and cloud would be more reflective of Tantramar.
But “Sunrises and sunsets”? Laughable. Every place on the planet has sunrises and sunsets. It’s the most generic feature on planet Earth. The designers could just as well have chosen an empty square and called it “Air”. In fact, air would be a lot more representative of Tantramar than sunrises and sunsets, since Tantramar is known for being very windy.
The only way in which this logo represents Tantramar is that it’s an expensive poorly thought out boondoggle that the residents of the area didn’t ask for, just like amalgamation.
Sadly Jon, I as well as many others, are saying exactly the same thing. You forgot the First Nations ‘request’ that the 8 pronged star be included. To me it looks a lot like a Ninja throwing star. Nothing like a logo being included in another logo, especially one where the Town of Tantramar does not govern over Fort Folly.
Cute little thingy on the bottom though. Surprisingly it looks like what Atlantic Industries are using on the sides of their new office section of their pipe plant on Walker Road.
I had thought that Tantramar Council would be presented with maybe 5 ‘simple’ options to possibly pick from and not gush head over heels to accept whatever was thrown at them.
Will this become an easily recognizable Logo for others to understand what we are all about? I really, really doubt it and I do think we should start from scratch with this very important identification step.
This is an extremely expensive and complex logo to reproduce on signs in print etc due to the multiple images and colors. Complex logos are known not to be well recognized by viewers and very confusing. This will cost taxpayers even more $ than the 60K to design it. I guess they did succeed in making the image of a “complex” Tantramar region even more confusing and disconnected.